You run 700 Google ads, and zero marketing ads on LinkedIn.
Your enterprise buyers are on LinkedIn.
Wanyu, Paysend spends hard on consumer search, but Wise and Remitly still outweigh you there many times over. And on LinkedIn, where B2B payout deals get evaluated, your only three ads are job posts. Here's the gap.
Serious on Google. Absent where B2B buys.
Paysend is a real Google advertiser: 700 live ads and around 45,000 paid visits a month on the consumer side. But the payout-infrastructure product you sell to fintech and enterprise payments leaders gets evaluated on LinkedIn and high-intent B2B search. There, Paysend is essentially invisible: three LinkedIn ads, all recruitment, and consumer search terms that never touch "mass payout api" or "cross border payouts".
You've mastered consumer acquisition. The B2B payout lane is wide open.
Everything on Google. Nothing on LinkedIn.
For a consumer app, heavy Google is right. But Paysend also sells payout infrastructure to businesses, and that buyer doesn't convert from a consumer search ad. They research on LinkedIn and search high-intent B2B terms. Paysend runs zero marketing there.
The B2B channel that fits "mass payout api" is empty.
Paysend runs 700 Google ads and 3 LinkedIn ads (all jobs). The enterprise buyers searching "cross border payouts" and "mass payout api" aren't reached by consumer remittance ads, and they're not seeing you on LinkedIn either.
The consumer auction is a war you can't win on budget.
On consumer search, Paysend is outweighed by the category giants, and outspending them isn't realistic.
Wise pulls roughly 10× and Remitly 4× Paysend's consumer search traffic. The smarter lane isn't more consumer budget; it's the B2B payout channel they're barely contesting.
What Remitly is running.
Snapshots from the Google Ads Transparency Center, a look at the consumer-search giants Paysend is up against.
- Massive, always-on consumer remittance creative: send-money corridors, FX rates, promo offers, app installs.
- Volume Paysend can't match on budget in the consumer auction.
- But Remitly and Wise are far thinner on the B2B payout / API angle; that lane is contestable.
- The opportunity isn't more consumer spend. It's the B2B channel they're neglecting.
Wise and Remitly dominate consumer search.
The B2B payout lane, LinkedIn plus high-intent API terms, is far less contested. That's where Paysend can win efficiently.
Stop fighting the consumer war you can't win. Open the B2B lane.
Paysend doesn't need to outspend Wise on consumer search. The efficient growth is the enterprise payout channel, LinkedIn plus high-intent B2B terms, where competition is thin and deal values are high. Here's the shape of it.
Consumer search demand Wise alone captures, a budget war you can't win
'mass payout api' and 'cross border payouts' B2B intent is barely bid on
One enterprise payout contract dwarfs thousands of consumer transfers in LTV
To stand up a LinkedIn + B2B-search motion that compounds
Illustrative, based on observable category demand and typical B2B conversion rates, not a guarantee. We pressure-test these against your real numbers, deal size and close rate on the call.
How you'd win
You won't beat Wise on consumer CPCs. Move a slice of that budget into the B2B payout lane where you can actually lead.
Bid on 'mass payout api', 'cross border payouts' and build dedicated B2B landing pages, terms your consumer ads never touch.
Run real demand-gen, not just job posts, targeting fintech and payments leaders where these deals are researched.
You're winning consumers and ignoring the higher-value B2B buyer. The call is where we map the pivot.
30 minutes. Your live account. A clear plan to lift ROAS.
No slide-deck pitch. You give us view-only access to your Google Ads, and we walk it with you, pointing at real campaigns, real keywords, real creative, and show you exactly where we'd move budget to lift ROAS.
Google Ads (and LinkedIn Ads if relevant), read-only. Nothing changes in your account. Takes 2 minutes.
Screen-share, 30 minutes. We open your campaigns, ad groups and creatives alongside the competitive data in this report.
Where the wasted spend is, the B2B gap vs Wise and Remitly, the creative angles you're not testing, and the sequence we'd tackle them in, yours to keep, execute in-house or with us.
What this looks like in practice
"We enjoy a productive partnership with Prime Marketing. We started with LinkedIn Ads and later moved our Google Ads to them as well. Since then we've seen clear improvements in our results."
"Prime built the ABM and LinkedIn layer that actually moved machines. The lead quality and the sales conversations shifted almost immediately."
"A stable, predictable lead flow every single month. Prime treats our paid channels like a growth engine, not a media buy."
30-minute working session with Papillon. View-only. Actionable.
Want the full picture, Wanyu?
This report uses only public data. Give us 30 minutes and viewer access, and we'll show you exactly where the budget's going and how to open the B2B payout lane Wise and Remitly are ignoring, backed by our 90-Day Paid Pipeline Sprint guarantee.